When optimizing the material for the search engine, it is easy to mix the anchor texts vs. keywords - but the difference is necessary to form an effective SEO strategy.

When they are looking for something specific, keywords typed into the user search engine. These are what you want to rank for your content. Choosing the right keywords and using them strategically in your content helps identify the search engines what your page is.

On the other hand, the anchor text refers to clicking words in the hyperlink. It tells users and search engines what is about the linked page. A link that states that "SEO Best Practice" is more than one supportive and descriptive that says "click here."

When comparing anchor text vs. keywords, remember this: Keywords bring people to your site; Anchor texts help them detect it. Keyword search engines affect the ranking, while anchor texts improve internal linking and navigation, when used properly promotes the SEO authority.

However, avoid overcrowding of the exact-match keyword in your anchor text. Search engines give importance to natural, readable materials, so keep it diverse and relevant.

Ultimately, understanding anchor Text vs. keywords allows you to create smart, cleaner and more effective materials that rank well and keep users busy.